A while ago we started by selling our products through online auctions & catalogs and our business started to grow. With the success of this method, our customers were requesting easier access to our company and increased reach ability. Our selling methods and business practice told us not to open a retail store like many jewelry stores you see in malls which we will refer to as "Yales". Thus, MichaelJamesJewelers.com was born. Mall jewelry stores such as "Yales" pay high-rent, empl...